While there are products which endorse safe-sex in today’s society, there aren’t too many that highlight the importance of consensual sex. It’s a difficult conversation to have at the best of times, but through initiatives that illustrate and discuss the principles rather than just spreading awareness about them are often the best way to go.
An Argentinean organisation called BBDO recently came up with a very innovative solution to illustrate the need for consent from both parties – a condom pack that requires the efforts of two just to open it.
The small box has a clever design that won’t release until all the buttons on the package are simultaneously pushed by four hands. This means that in order to use it, two individuals need to work together.
While its efficacy as a measure against sexual assault can only be speculated on, its creation has generated a very useful talking point about how we as a society go about solving these prevalent and pressing issues. One thing’s for sure, we don’t solve them by not discussing them – so having companies and organisations come up with new ways to generate discussion while also contributing a solution is precisely what we should call for.
The limited edition ‘consent pack’ will be given away for free in bars and at events in the Argentinian capital city of Buenos Aires.