The Coffee Brand Keeping South Africa Awake for the World Cup

With the FIFA World Cup now in its crucial knockout stages, there’s no room for second chances. Every fixture is a do-or-die, every goal could decide a nation’s fate, and every minute matters for fans determined not to miss the action.

For South Africans following the tournament across different time zones, coffee has become as much a part of match day as the whistle itself.

“Once the tournament reaches the knockout rounds, the excitement shifts to another level. Every match has something at stake and fans want to experience every moment together, whether they’re watching from their couch, hosting friends, or following the action online,” says Domaine Rautenbach, Senior Brand Manager at Jacobs.

As football fever builds, Jacobs is celebrating the rituals that bring fans together, because every supporter has their own way of brewing for the big game.

For those settling in before kick-off, Jacobs Origins offers the rich, full-bodied brew that sets the tone for ninety minutes of football. When extra time looms or penalties keep hearts racing, Jacobs 3-in-1 delivers a quick, convenient pick-me-up without missing a moment. For fans looking to recreate the coffee-shop experience at home, Jacobs Hot & Iced Latte brings a smooth, indulgent break between the drama, while Jacobs Instant Coffee remains the trusted classic for those who simply want a great cup of coffee from first whistle to final celebrations.

“Football has always been about bringing people together, and coffee naturally plays a role in those shared moments. Whether you’re hosting friends for a blockbuster fixture or staying awake for a late-night kick-off, Jacobs is brewed for every fan and every match-day ritual,” adds Rautenbach.

As the tournament intensifies, so do the moments that unite supporters. From pre-match predictions and half-time debates to dramatic extra time and post-match celebrations, Jacobs is there to help fans savour every second of the beautiful game.