Cars
Toyota Launches “Most Powerful” Land Cruiser Ever — Here’s What it Costs in SA
Toyota’s Land Cruiser 300 HEV arrives with some serious specs.
Toyota has dropped a ton of new details for its incoming flagship Land Cruiser 300, with the new 3.5-litre twin-turbo petrol hybrid models. The latest evolution of the Land Cruiser combines electrified performance with the strength and refinement known from the brand.
The introduction of the hybrid models expands the South African Land Cruiser 300 range, joining the 3.3-litre diesel derivatives and giving customers greater choice. Available now in premium ZX specification and later this year in adventure-focused GR-S grade, the new hybrid models retain the Land Cruiser’s full-size SUV capability while embracing Toyota’s multi-pathway approach to lower-emission mobility.
The updated line-up also sees the ZX offered exclusively with the new hybrid powertrain, while the GX-R and GR-S diesel derivatives continue in the range. At the heart of the new models is a 3.5-litre twin-turbo V6 petrol engine paired with Toyota’s compact HEV system. Producing 341 kW and 790 Nm (total output) through a 10-speed automatic transmission, the system delivers smooth, immediate acceleration and effortless performance on-road while preserving the Land Cruiser’s renowned off-road capability.
Despite the additional power, the HEV powertrain boasts better fuel consumption of 10 l/100 km compared with equivalent ICE models. The Land Cruiser 300 HEV also features a waterproof AC inverter beneath the centre console, providing an external power supply of up to 1500W. This allows users to power various devices or serve as an emergency power source in the event of a disaster.

The electrified powertrain is complemented by subtle updates across the range. Customers will benefit from a refreshed exterior colour palette, including the introduction of Magnetite Black and Classic White, together with revised availability of several existing colours across the GX-R, ZX and GR-S derivatives. Interior trim combinations have also been refined, further enhancing the premium appeal of the cabin.
“The Land Cruiser has always represented the pinnacle of Toyota’s engineering capability, trusted by families, explorers, conservationists and businesses alike,” says Glenn Crompton, Vice President of Marketing at TSAM.
“The introduction of the new HEV demonstrates that customers no longer have to choose between legendary capability and modern electrified performance. It is another important step in Toyota’s multi-pathway strategy, offering customers the right technology for their individual needs.”
The introduction of the Land Cruiser 300 HEV reinforces Toyota’s commitment to continuously evolving one of the world’s most respected SUVs while remaining true to the qualities that have defined it for generations. Whether tackling demanding terrain, towing heavy loads or covering vast distances in comfort, the latest Land Cruiser continues to set the benchmark for capability, durability and prestige.
Land Cruiser 300 Pricing
| Model | Price |
| 3.3 DIESEL GX-R | R1 596 800 |
| 3.3 DIESEL ZX | R2 150 400 |
| 3.5T PETROL ZX | R2 191 300 |
| 3.3 DIESEL GR-S | R2 210 100 |
| 3.5T PETROL GR-S | R2 247 500 |
| 3.5T PETROL ZX HEV | R2 287 700 |
| 3.5T PETROL GR-S HEV | R2 343 800 |
Ownership Peace of Mind
The Land Cruiser 300 is backed by a 3-year/100 000 km warranty and a 9-services/90 000 km service plan, with service intervals of 10 000 km. The HEV battery is covered by an 8-year/160 000 km battery warranty.

