Since hosting, web development, online retailing and more has become so universally accessible, it’s tougher these days for new companies to create a notable online presence. However, in terms of attracting new clients to your product, it’s still necessary to have an online footprint of some kind and having custom software solutions for your business, and there are a few good ways to differentiate yourself from the crowd. We’re going to go through a few of the best ways to ensure that your website will keep customers coming back!
Cover the basics
It might seem obvious, but the easy and some simple habits are often the ones people neglect, which end up unnecessarily complicating their sites or applications. Have basic descriptions of our products or services, describe what their value proposition is to the client, ensure your contact details are present and, if you’ve got a physical store, include the address so people can find you. Think of all the essentials you’d want a customer to know about you and your company, and make sure they’re included in the site and that they’re highly visible.
Monitor your website
Luckily, with a lot of web hosting services and platforms, getting analytics on your site activity is relatively easy and accessible. Keep an eye on those numbers, and as you make tweaks and adjustments you’ll get clues about what’s working and what isn’t. If changing your front page, or adding extra information, or running more promotions seems to create more traffic or generate better stickiness, do more of whatever your positive analytics are suggesting.
This might seem like a lot of effort, but it’s a crucial element to making your site feel active and current when customers visit. Having an attractive site, product, software, or application is certainly the first step, but creating novel content is a brilliant way to differentiate yourself from competitors. Generating small pieces of content related to your own products, the industry you’re in, or your own plans for future products or services will let people know you’re constantly active and progressing. If customers get the feeling that you’re putting a lot of effort into your business, it’s likely to create more confidence in your brand than a site that’s been the same for the last three years.
Be active on social media
Social media is the new marketing kingpin, so having accounts on the likes of Facebook, Twitter, and Instagram is effectively a necessity at this point. Your social media accounts also give you an avenue to spread your content, though, so sometimes your social media activity can just be links directly back to the activity on your website. Keeping current on social media and touching on topical events or attractions will also help people find you. Keep an eye on conferences, events, or exhibitions in your industry and engage with them on social media to spread more exposure for your brand or company.
Stay consistent with the development of your site
Long-term success is primarily down to consistently developing a solid foundation of your application or site, then and maintaining it. A web site or application is somewhat like a living, breathing thing, it needs to be kept in good shape and updated regularly for it to benefit your business the most. The better it serves your customers, the more they’ll use it and the more new customers will find you.
Getting an online platform going can seem like an intimidating task, so it’s a good idea to get some pointers and advice from professionals. The team at My Online Presence can give you professional advice and solutions to get your online presence to work for you, whether it be custom software solutions, app development, web hosting, and more, so get in touch with them if you want more in-depth assistance!
SA Man Smashes Skipping-Record for New Guinness World Record
SD Heijns has set new world record for rope skipping over 8-hours with a recorded 71,185 skips in total.
Testing his limits by doing more than 71,000 skips in eight hours, a Pretoria man has set new world record for rope skipping.
SD Heijns, who started skipping aged 12 years old as part of his kickboxing training and now skips for up to eight hours a week, made the successful Guinness world record attempt at Sun International’s Maslow Time Square Hotel in Pretoria.
After completing the attempt, the 21-year-old was ecstatic and was congratulated with cheers from supporters and high-fives and hugs from family and sponsors. “There are no words for how I felt, I wanted to show that South Africa has talent too and bring this record here.”
“The longest I had skipped prior to this attempt was six hours, and this was the hardest part of today’s record attempt. My best hour was my last hour, when I did more skips than the first hour,” Heijns said. He averaged around 9,000 skips per hour.
A pressure plate system mat counted the number of skips – 71,185 in total. There was also a system to ensure that the skipping rope made a complete revolution. Two skipping ropes were used during the attempt.
Heijns said he started out too fast but soon found a better pace that saw him smash the previous record of 70,031 by 1,154 skips.
“Skipping formed an integral part of my personal training regime to stay fit during the Covid-19 lockdown and this is when I started toying with the idea of breaking the Guinness World Record,” Heijns said.
The record attempt was registered with the Guinness World record body and monitored by the Sports Science Lab for verification purposes.
Time Square General Manager Ruben Gooranah said many guests and visitors had enjoyed watching as Heijns skipped while the minutes ticked past. “It truly was an incredible feat of fitness – not one I would personally wish to attempt. Time Square congratulates Heijns on his world record,” Gooranah said.
The previous Guinness World record was held by Sella Rosa Rega from Boiceville, New York, in the United States. There are also 12 and 24-hour records, which Heijns intends to break in the future – after a rest. “The eight-hour record was a good training run,” he said.
Guinness must still declare it an official record.
WATCH: Jay Leno Drives the Cyber Truck with Elon Musk
The former talk show host and car fanatic takes Musk’s new creation for a spin!
Telsa’s Cybertruck was unveiled to some divisive thoughts, but there’s no doubt that it’s appearance and technology is intriguing, but we haven’t seen enough of it on the road to make a call on the innovative vehicle.
So, longtime Tonight Show host and obsessed car-lover, Jay Leno, was given the chance to take the Cybertruck for a test-drive, with Tesla founder Elon Musk in the passenger seat.
WATCH: Zac Efron Tackles the World’s Hottest Wings on Hot Ones
The Baywatch star tries his hand at Hot Ones’ iconic wings.
Zac Efron is one of the most dynamic actors around, going from teen heart-throb to a very reputable performer, in movies like The Greatest Showman, Neighbours, and Ted Bundy: Extremely Wicked; but can he handle the heat?
Hot Ones, the interview show run by Sean Evans which tasks celebrities to eat increasingly-hot wings while answering tricky questions, invited Efron on to see how he’d manage.
Check it out above.
WATCH: Henry Cavill’s Workout for ‘The Witcher’
The Man of Steel shows his new workout regime for The Witcher.
British actor Henry Cavill is as well-known for his acting chops as he is for his physique, which is a rare combo these days, and the Superman actor’s next role is as Geralt of Rivia in Netflix’s The Witcher is equally as gruelling (if not more) than playing the Man of Steel.
Cavill, alongside his trainer Dave Rienzi, shows off the workout he used to build his shoulders and hamstrings to play the sword-wielding demon hunter.
Check out the video above.