Samson Unveils Football & TV Star as New Menswear Ambassador

Samson Eric Macheru

Meet the new face of Samson!

Proudly African brand Samson has always associated itself with the movers, shakers, and leaders within South Africa and the continent who represent the principles of the brand: strength, confidence, and quality. The ideal Samson man is both physically and mentally tough and possesses the conviction to thrive in all areas of his life, so that is why Samson has selected actor and former Ajax Cape Town soccer player, Eric Macheru, as its newest brand ambassador.

The 32-year-old, who hails from Limpopo and is popularly known for his role as Leeto on SABC 1’s Skeem Saam, showcases the Samson brand through his dynamic and inspirational lifestyle. And in addition to his previous and current accolades, he is also an Afda film graduate and a man clearly driven to succeed.

Samson Eric Macheru shots

Keep up to date with Eric’s Samson journey by following @samsonafrica and @ericmacheru on Instagram and find all the latest Samson fashion at select retailers nationwide and online at

Also remember to follow Samson on Twitter, Facebook, and Instagram!



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