With 2021 set to be one of the biggest years for online shopping in history, it’s always valuable to get some insight and a heads-up on the up-and-coming industries and product categories which are set to benefit most from the boom. Looking at the consumer and purchasing data from the Grocery Trends Report 2021, here are the top 5 product categories to look out for in 2021:
Gym equipment & fitness gear
Of course, with everyone being forced to work out at home, there has been a shift in mindset, where many consumers now have discovered how their homes can be their places of exercise. Even when COVID recedes, it’s likely that many South Africans will continue to exercise in the comfort of their homes, and therefore look to expand their workout gear. Therabands, exercise mats, weights, and fitness clothing will be on the rise in 2021.
A somewhat strange grocery item, but nonetheless, one which is set to grow in popularity in 2021. With more people spending time at home and in the kitchen this year, the interest in cooking has surged; and consumers will be looking to add a little extra to their meals in 2021. Early data reveals that in 2021, consumers will be more adventurous with home cooking by introducing exotic spices and flavours into their meals.
High fat, low carb products
The high-fat and low-carb diet continues to be top of mind for many consumers in SA, and the desire for products attached to cooking such meals, along with immediate, convinient ‘Keto’ products are in growing demand too. Marketplace data suggests that there will be more interest for these products in 2021, therefore making high fat and low carb snacks a popular category for next year. Protein bar and low-carb snacks, while already popular, will see further growth in 2021.
Consumers are reaching for more alcohol-free spirits, low-calorie alcoholic beverages, and boozy versions of popular healthy beverages ahead of 2021, and this will continue to reflect throughout next year. Searches for brands across the hard seltzer category were up 519% from last year, and it’s likely that more guiltless mixers will be amongst 2021’s biggest orders. Perhaps consumers are looking to turn over a new leaf in 2021 with tasty, guilt-free options.
Shopping with a purpose
Being selective about the stores and brands customers engage with seemed to be top-of-mind for many this year, and it’s set to continue for 2021. The average consumer is happier to shop at a smaller, local store rather than a larger chain, which can help more niche product categories grow, and drive revenue in the SME market.
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