Top Tips to Refine Your Skincare

The perfect skincare routine is the ultimate combination of knowing what your skin needs, and when it needs it. It’s knowing exactly how to layer your products. And most importantly, it’s a daily, full-hearted, promise of self-care.

Top Tip #1: Make the commitment to be consistent

We know how tempting it can be to skip a step in your skincare when you’re feeling rushed or frazzled, or to loosen it up a little when you’re on holiday, but you’re not doing your skin any favours. Your skin is literally your barrier between you and the outside world, so be kind. Make the commitment and show up for your skin morning and night. It’s this act of consistency and care that will help create healthy, radiant skin.

Top Tip #2: Use the right products in the right order

The first step for every skin type is to cleanse. Oily skin might prefer an exfoliating cleanser, while dry and sensitive skin types would benefit from a gentle, vitamin E-enriched cleanser that helps the skin retain moisture.

The next layer, for oily skin, is toner. This can help clear out excess oils, brighten the skin, and tighten pores.

If you like your serums, now is the time to whip them out. Typically, serums are designed to be more lightweight than your moisturiser, and you really want them to penetrate deeply into your pores. An intensely hydrating serum that restores your skin’s natural barrier is especially important for dry and sensitive skin types.

And finally, moisturise. All skin types need moisture – even oily skin. For oily skin, opt for a moisturiser that’s free of oils. For dry and sensitive skin, choose an intensive moisturising cream that’s still lightweight enough that it won’t block your pores.

Top Tip #3: Use the right products at the right time

Cleanse morning and night. In the morning your skin wants to be able to soak in all the goodness of your carefully chosen product – and that means you need to prepare it by sweeping it clean with a gentle cleanser.

In the evening, your skin has had just as long a day as you have, so before you nourish it with your serums and night creams, take the time to cleanse it from the build-up of dirt and impurities, even if you don’t wear make-up.

When it comes to serums, save their magic for dreamtime. This is because your skin naturally goes into repair mode at night, so giving it an added boost of nourishing ingredients enhances the restorative process.

And while it’s absolutely essential to moisturise morning and night, this is where you do things a little differently. During the day, it is an absolute non-negotiable to wear sunscreen. We suggest choosing a protective daily moisturiser that already contains SPF 30, UVA and UVB filters.

For your evening skincare routine, the moisturiser you choose should be more restorative to help repair your skin from the damage of the day. For oily skins, you still want to keep it more lightweight, while for dry and sensitive skins, you want something that’s intensely hydrating. 

E45’s face care range

The E45 Face Foaming Cleanser sweeps away dirt^1a without compromising your skin’s natural moisture barrier.^1b Gentle on delicate skin,^1c it helps reduce inflammation,^1d, and leaves it feeling hydrated and nourished.^1e

The E45 Daily Protect Moisturiser with SPF 30, UVA and UVB filters,^2a as well as three emollient ingredients,^2b soothes, softens, and protects sensitive skin from everyday pollutants.^2c It is an intensely, long-lasting hydrating^2d face cream with a lightweight texture^2e that helps to restore your natural skin barrier.^2f

The E45 Face Night Cream is an intensive moisturising,^3a lightweight^3b cream that promotes skin recovery^3c from the damage of the day. Formulated with five deeply nourishing oils^3d and a high concentration of antioxidants,^3e this night cream helps to hydrate, soften, and replenish,^3f restoring the skin barrier overnight.^3g

The E45 Hydrating Face Serum gives your skin an instant 48-hour hydration boost.^4a Gentle and non-greasy,^4b its clinically proven triple moisturising complex4c leaves your skin 55% more hydrated.^4c

The E45 Lips & Dry Spots Balm is specially formulated for chapped, cracked lips,^5a as well as for small, dry skin patches on the body and hands.^5b Made with highly purified lanolin,^5c Vitamin E,^5d and beeswax,^5e this versatile balm leaves your skin feeling hydrated, soft, and supple.^5f

The NEW E45 face care product range is available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. For more information, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram.

References :

1. E45 Cleanser Final Claims Grid, October 2021.
2. E45 SPF Day Cream Proof of Effect, December 2022.
3. E45 Face Night Cream Proof of Effect, January 2023.
4. E45 Hyaluronic Acid Serum Claim Support, January 2023.
5. E45 Lips & Dry Spots Balm Proof of Effect, December 2023.

Adcock Ingram Healthcare (Pty) Ltd. Reg. No. 2007/019928/07. Private Bag X69, Bryanston, 2021, South Africa. Customer Care: 0860 ADCOCK/232625. www.adcock.com. 202407101016544. July 2024.