Puma Unveils Insane New Rule-Breaking Running Shoe

On its mission to rewrite the rules of speed, Puma is defying all limits with the unveiling of the highly anticipated Fast RB Nitro Elite.

Featuring rule-breaking (RB) innovation, cutting-edge technology, and radical design features, the Fast RB Nitro Elite running shoe is gearing up to challenge the running footwear category like we’ve never seen before.

With an unapologetically, unconventional aesthetic, Fast RB Nitro Elite is packed with a mind-blowing 58mm of NitroFoam Elite – Puma’s most advanced foam technology. And, at 18mm above regulations, it offers a cheat code of cushion and responsiveness that releases a confidence in runners they’re yet to experience.

Locked between the layers of NitroFoam Elite is not one, but three carbon PwrPlates that Puma says are strategically placed for powerful propulsion, driving you forward in that pursuit of a personal best.

A unique, laceless mesh upper is reinforced with Puma PwrTape, and PumaGrip provides multi-surface traction in even the most challenging conditions.

Romain Girard, Head of Innovation Design at Puma said: “Our elite race day running shoes are often confided to work within the rules, but with Fast RB Nitro Elite, we asked the question: what if we pushed running technology as far as we can? This is not just a running shoe; it’s a statement. Proof of our intent to not only be the fastest brand in the world, but the most innovative.”

Fast RB Nitro Elite enhances an already exceptional line-up of running shoes that includes the Deviate Nitro Elite 3 and Fast R Nitro Elite 2 – the latter of which took design and technology inspiration from the Fast RB Nitro Elite.

Fast RB Nitro Elite is available in two colourways, including the futuristic Psychedelic Rush. The eye-catching hue is complemented by outlines of silver and a black Puma formstrip to make runners feel their best as they step into their fastest stride.

The Black-Sun Stream colourway combines a sleek, black upper with a vibrant fireglow sole, providing runners with a higher contrast aesthetic.

Puma Fast RB Nitro Elite launched globally on 28 August 2024, with only 1,000 pairs available worldwide.