Marketing companies, digital agencies, PR firms, and internal marketing personnel all often fit into the modern marketing sphere of the industry, providing consumers with information regarding brands and products they should care about. The problem however is that many of these company’s don’t fully embrace the ‘Martech’ tools available to them, or worse: rely on ineffective ones.
What is Martech?
Too often, marketers lean on off-the-shelf software, and the result (due to the ever-changing marketing and consumer landscape) is that they’re obsolete soon after deployment, and lack functionality to truly solve a brand’s unique needs.
Now, a marketer doesn’t need to abandon their existing taxonomy and workflows (as these usually have been refined for a long period of time), but it might be appropriate to incorporate a new Martech (marketing technology) software to enhance the offering of marketing tools available. This not only expands one’s service offerings, but also can save time and money with existing workflows.
In this industry, custom software is a new method of strategically buying and implementing tailor-built software. By offering CMOs and other marketing executives an insightful look at how to integrate new technology into their overall marketing stack, brands can discover the difference of shifting from a one-size-fits-all to a custom-built approach to meet their organisation’s evolving needs.
A perfect example
A fantastic example of custom software delivering an enhanced experience is that of Agency Mania Solutions, who had a custom tool for searching its agency roster database built, rather than doing it manually. The intuitive roster database and search capability, specifically built around its customer’s unique business requirements, allowed users or partners to search the advertiser’s agency roster, making it a flexible one-stop online solution showcasing agency’s details, their services, recent work examples and awards, approved capabilities and past agency performance results.
Within a year, the company saw a rise in spending for preferred partners, along with the learning curve using the tool going from short to non-existent.
This is further evidence that contrary to generic software, custom software is intentionally designed around the unique requirements and needs of every client.
Although it can seem like a daunting journey to embark on, taking the leap into custom software will pay dividends for any business that is willing to invest the time and energy into it. My Online Presence are well-versed in the process of turning a novel concept into a functioning reality, and their expertise can take add a lot of convenience and peace of mind to the process.
So if you’ve been toying with the idea of developing a distinct digital platform to get your company’s growth to the next level, get in touch with the team at My Online Presence and let them guide you on the way!