The Coca-Cola company has a knack for doing some outrageously clever marketing in the most unusual ways, and their ‘Share a Coke’ campaign, which saw names appearing on the cans and bottles of Coke, is back and revamped for the new holiday season, so you can give your “bras” something a little different this time around.
Coca-Cola is re-launching the fan-favourite campaign, but this time with a twist. The company has increased the amount of names on personalised 330ml cans and 500ml bottles, and introduced popular phrases such as ‘Whaddup?’ ‘Turn up’, ‘Shake it’ and ‘I’m yours’. Coca-Cola is giving South Africans the opportunity to say what’s on their minds in a fun and quirky way.
Coca-Cola is taking the personal – and making it social. Now you can share a Coke and a smile with a personal message such as ‘XOXO Thandi’, ‘Mpho Be Mine, ‘Howzit Pieter’ or ‘Priya My Love’, and even slapping a cringe-worthy ‘Amazeballs’ to your can.
“Social networking is a huge part of the teen scene. Messaging and sharing content with one another makes up a significant part of almost every teens waking day,” says Sharon Keith, Marketing Director at Coca-Cola Southern Africa.
“Coca-Cola is also part of their lives and by giving them the tools to create these special messages using our packaging, we hope that we can help bring smiles and happiness to the faces of many people over the festive season”.