Top Ingredients for Healthy and Glowing Skin

There’s so much choice these days when it comes to face care. So how do you know which ingredients to choose, especially if you have dry, sensitive, and eczema-prone skin, and how do you incorporate them into your skincare routine? We’re here to help!

Helichrysum Oil

When your skin is prone to upset, you want to calm it and soothe it, and for this we love helichrysum oil. This golden-yellow flowering plant comes from ancient origins and has long been revered for its beauty and therapeutic properties. Today it is especially sought after to reduce skin inflammation and support a more youthful-looking skin.

You’ll find helichrysum oil in many skincare formulas these days, but for dry skin, it’s a good idea to find it in a cleanser so that you can incorporate its soothing effects both morning and night.

Tocopherol

Quite simply, tocopherol is vitamin E in its purest, most potent form, and there’s a reason you keep hearing about it so much. Firstly, vitamin E is a powerful antioxidant that protects your skin against sun damage, pollution, and ageing. It is also incredibly quenching for dry skin. Not only does it work as a humectant to absorb water into your skin, it is also an emollient that locks that much-needed moisture into your skin.

There are many ways you can incorporate vitamin E into your skincare regime, but most importantly look for vitamin E in your daily moisturiser and lip balms to help ward off the harsh South African sun and strengthen your skin barrier throughout the day. It’s also a good idea to add it to your evening care so that your skin can recover from the damage of the day.

Betaine

While we’re talking about the wonders of humectants, we absolutely have to mention betaine. It has potent hydrating, skin-plumping, anti-aging properties and yet it’s still one of the most gentle humectants you could ever find. It calms, soothes, and also has anti-inflammatory effects. Betaine is great for all skin types, but it’s a must for dry, irritated, and ageing skin.

Betaine is the natural choice for daily moisturisers, but it’s also a good idea to incorporate it into your daily cleansing rituals to make sure you’re not actually stripping moisture from your skin with harsh products.

For face care products with helichrysum oil, try E45’s Face Foaming Cleanser. This wonderfully refreshing foam cleanser reaches deep into your pores without compromising your skin’s natural moisture barrier.^1a It’s gentle on your delicate skin,^1b helping it stay plump and youthful,^1c and leaving it feeling soothed, hydrated, and nourished.^1d

For face care products with vitamin E, try E45’s all-in-one Daily Protect Moisturiser with SPF 30, UVA and UVB filters as well as the nourishing E45 Face Night Cream. Both of these face creams are intensely hydrating,^{2a & 3a} help restore your natural skin barrier,^{2b & 3b} and give you long-lasting hydration^{2c & 3c} without clogging or blocking your pores.^{2d & 3d}

The night cream is also formulated with five deeply nourishing oils^3e that work together with its high concentration of antioxidants^3f to speed healing,^3g stimulate the growth of new cells,^3h and improve skin elasticity.³ⁱ

E45’s Face Foaming Cleanser and their fabulously multi-purpose Lips & Dry Spots Balm also contain vitamin E.^{1e & 4a} You also can use this balm on small, dry, skin patches on the body and hands,^4b and it comes in a nifty little travel-size tube that’s ideal for on-the-go applications.

Secret tip! Did you know there’s vitamin E in algae? Try E45’s Hydrating Face Serum for an instant boost of hydration and protection. This little wonder contains a clinically proven triple moisturising complex^5a with microalgae^5b that forms a “protective skin” remarkably similar to our own, human skin.^5c Gentle and non-greasy,^5d this serum gives your skin an instant 48-hour hydration boost,^5e leaving your skin 55% more hydrated,^5f and helps to restore its natural barrier.^5g

For face care products with betaine, E45’s Face Foaming Cleanser, Daily Protect Moisturiser with SPF 30, UVA and UVB filters, and Face Night Cream all contain this powerful but gentle humectant.^{1f & 2e & 3j} All three products are dermatologically tested, perfume-free, and suitable for dry, sensitive, and eczema-prone skin.^{1g & 2f & 3k}

The NEW E45 face care product range is available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. For more information, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram.

References :

1. E45 Cleanser Final Claims Grid, October 2021.
2. E45 SPF Day Cream Proof of Effect, December 2022.
3. E45 Face Night Cream Proof of Effect, January 2023.
4. E45 Hyaluronic Acid Serum Claim Support, January 2023.
5. E45 Lips & Dry Spots Balm Proof of Effect, December 2023.

Adcock Ingram Healthcare (Pty) Ltd. Reg. No. 2007/019928/07. Private Bag X69, Bryanston, 2021, South Africa. Customer Care: 0860 ADCOCK/232625. www.adcock.com. 202407101016546. July 2024.