Fitness
Puma Unveils Deviate Nitro 3 Carbon-Plated Running Shoes: SA Price Revealed
Puma unveils the Deviate Nitro 3 and Elite models to give runners the boost they need.
Puma’s standout Deviate Nitro running shoe is known for doing things a little differently. Not only is it the running shoe of choice for many marathon runners, but the shoe has also been gaining notoriety as the ideal HYROX shoe. It has been spotted on some of the leading athletes at HYROX events across the globe, giving the Deviate Nitro more clout than ever before. With the first HYROX South Africa event set to take place in Cape Town on 21 September 2024, there’s never been a more exciting time to be a Deviate fan in South Africa.
Now, with the third iteration of Deviate, Puma says it is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests.
Embodying Puma’s relentless pursuit of excellence in performance footwear, Deviate promises to provide runners with the confidence to hit the road, making every second count.
This new offering sees Deviate served up in two distinct models; Deviate Nitro 3 — a premium everyday hero — and Deviate Nitro Elite 3 — an elite race-day shoe that has already been making serious statements on the road.
Deviate Nitro 3
According to Puma, the new Puma Deviate Nitro 3 was designed to challenge runners to have the most successful training experience ever. It’s the everyday source of speed that runners can trust week after week, kilometre after kilometre.
The shoe is engineered with even more of Puma’s cutting-edge NitroFoam technology to deliver supreme cushion and responsiveness, elevating the legacy of its award-winning predecessor.
The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, whilst PumaGrip enables multi-surface traction in even the most testing conditions.
A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high-stress areas, with a padded collar offering additional comfort and fit. Lighter than ever, the Deviate Nitro 3 continues to grow closer to its race-day counterpart.
Deviate Nitro 3 Specifications: Price: R3,799
Weight: 265g (UK8) | Stack Height: 29mm – 39mm
Deviate Nitro Elite 3
Bringing the speed, Deviate Nitro Elite 3 is Puma’s lightest ever race-day shoe, designed for runners on the PB pursuit.
Reserved for those who want to stand out and make a statement, Deviate Nitro Elite 3 features more Puma NitroFoam Elite — the elite version of its advanced nitrogen-infused foam technology — that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed.
The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas, underpinned by best-in-class PumaGrip that ensures multi-surface traction whatever the race-day conditions.
Weighing in at just 194g (UK8), Deviate Nitro Elite 3 is now one of the lightest race-day shoes on the market and is destined to propel you to your PB.
Deviate Nitro Elite 3 Specifications: Price: R5,399
Weight: 194g | Stack Height: 32mm – 40mm
Get ready to race with Deviate
“We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in,” said Romain Girard, VP Innovation at Puma, about the double dose of Deviate.
“Our innovation team were relentless when testing this shoe in our labs, and that commitment, fire and passion translated to the roads when Fiona O’Keeffe made an incredible statement wearing the Deviate Nitro Elite 3 in her professional marathon debut. We’re so excited to finally give runners across the globe the opportunity to feel that thrill, unlocking speed like never before.”
The Deviate Nitro 3 and Deviate Nitro Elite 3 Fireglow colourway will be released globally from 1 July on Puma.com, in Puma Retail stores, Totalsports and Sportsmans Warehouse. The Deviate Nitro Elite 3 prototype colourway will be released in limited numbers from 17 June on Puma.com and selected retailers.