Puma is digging its claws deeper into the Braamfontein area of Johannesburg with a new Puma SELECT store, which will showcase the brand’s premium product range and streetwear.
The store follows hot on the heels from the Select store Puma opened on Bree Street in Cape Town, which garnered some serious attention. It’s also another instalment of Puma following the Puma Social Club venue which was a hot-spot for Jozi’s nightlife.
The store is located on the corner of Melle and Juta street, and will feature Puma’s clothing and footwear from with collaborations with influential creatives, streetwear labels and fashion houses, including Parisian design duo BWGH (Brooklyn We Go Hard), New York illustrator Sophia Chang, London interior design team House of Hackney, and Tokyo’s quirky king of avant-garde sneakers Mihara Yashuhiro.
“Braamfontein has always been a good fit for PUMA and we hope that with the PUMA SELECT Store, and some of the events and activities we will host in the area, we again find favour with the PUMA fans.”