Cotton On has launched a brand new campaign which incorporates augmented reality technology in its stores to activate unique content and specials the retailer has to offer. This new campaign will be available in branches across South Africa.
The AR initiative is part of a global roll-out which lets users unlock video content and reveal promotional offers and discount codes which the customer can use in-store to purchase key looks of the season at a reduced price. This will be done through your mobile device.
“I am really excited about the launch of our augmented reality campaign windows as it’s just the beginning of how this technology can be used to assist our customers as they shop with us, plus offering an element of surprise and delight to their shopping experience,” said Sameiko Slota, digital and e-commerce manager at Cotton On.
The user friendly technology can be accessed by downloading the Cotton On smartphone application and placing the phone over the campaign image in the shop window, which will automatically unlock the video content and promotional code for the customer to use in-store.