You Can Now Buy Cotton On Clothes Through TFG’s Bash Store

After a bit of a subtle addition and soft launch, the Cotton On range is now available on Bash, giving the Australian retailer another outlet for consumers to find their clothing items.

In a post on Linkedin, TFG announced that South African shoppers will be able to find Cotton On items on the Bash platform and checkout using their TFG Money card and account.

It’s an interesting move, as Cotton On has its own online store, but has joined forces with Bash, owned by The Foschini Group (TFG), despite not being part of its portfolio of fashion outlets.

This could be a wider move for TFG to use Bash as a marketplace platform for other external brands, such as Superbalist does with H&M. Cotton On items are also available on Superbalist, so it seems like the Australian brand is throwing their net as far and wide as possible on local online stores.