HeyDude Expands Footprint in SA with Pretoria Store Opening

You may have noticed the recent buzz around shoe brand, HeyDude, especially with its standout collaboration with Sydney Sweeney. Well, get ready Pretoria because the brand that has become synonymous with comfort and style, has finally landed in your city. After launches in Cape Town and Durban, HeyDude is now bringing its unique flair to Menlyn Park after officially opening its doors on 30 August.

The Crocs-owned footwear brand has been gaining significant traction in the streetwear world and is now taking its global presence to the next level with Sydney Sweeney as their new “Director of Dudes”. The two-time Emmy-nominated actress and producer is leading a campaign that celebrates comfort and self-assurance, giving us a glimpse of her authentic self and encouraging everyone to embrace their true selves with confidence. Sydney’s endorsement has set the internet abuzz. Watching Sydney rock HeyDude while wakeboarding or riding dirt bikes has ignited a shopping frenzy.

The new store opening in Pretoria is your gateway to stepping into the coolest, comfiest footwear that’s taking the world by storm.

Mark Copson, Brand Manager for HeyDude South Africa, shared his enthusiasm about the new store: “We’re thrilled to expand our footprint and bring HeyDude’s unbeatable comfort to Pretoria. Our fans have been asking for this, and we’re ready to deliver with style and a touch of fun. Our new store will offer the latest collections and a chance to experience the HeyDude magic in person. We can’t wait to see the reaction!”

Since HeyDude’s acquisition by Crocs in 2022, the brand has seen a meteoric rise in popularity. The fusion of Crocs’ renowned comfort with HeyDude’s distinctive style has created a footwear revolution that appeals to those who value both fashion and ease. And now, with a new store in Menlyn Park, the HeyDude experience is more accessible than ever.

What can you expect? A wide range of HeyDude’s signature styles — from everyday wear to outdoor adventures — all designed to keep you looking good and feeling even better.