Björn Borg Underwear and Socks Hit South Africa

Swedish undergarment specialists Björn Borg embrace the SA market.

If there’s anything us South African gents need, it’s more support. And thankfully, Swedish underwear specialists and active wear aficionados, Björn Borg, are here to do just that.

The beloved brand, which has been operating since 1984, was originally only exclusively available at Stuttafords, but the brand is now putting its footprint further into the South African market by introducing the range into more local stores.

Björn Borg’s philosophy is all about producing some unique underwear that brings quality, style, and comfort altogether.

Also in Björn Borg’s range are some long-johns and socks, all of which are available in some pretty awesome colours and designs.

The underwear’s prices range from R295.95 to R409.95 each, depending on the style and design. The ankle socks are priced at R119.95, with the shorter Step socks costing between R89.95 and R94.95.

Björn Borg is available at selected Stuttafords and Edgars stores or online at

Bjorn Borg

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