Puma Launches New HYROX Collection

With the HYROX World Championships Chicago 2025 just days away, Puma has unveiled its hotly-anticipated second collection of Puma x HYROX co-branded apparel and footwear.

Built with HYROX athletes in mind, the collection features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild; whether you’re gearing up for your first HYROX event or chasing a new personal best.

Making its race debut at the HYROX World Championships Chicago, the collection will be worn by Elite 15 athletes, including Men’s Pro World Record holder Hunter McIntyre, Women’s Open World Record holder Lucy Procter, and UK athlete Jake Dearden.

“The HYROX World Championships is the pinnacle of the HYROX calendar, and this year has added meaning, being in my home country. Turning up on race day feeling and looking my best is paramount to my performance, and I can’t wait to do that in the new Puma x HYROX collection,” said Hunter McIntyre.

Featuring Puma’s innovative Cloudspun and Luxfit technologies, Puma says the apparel range is designed to keep HYROX athletes of all levels comfortable and dry throughout their training block and race day. The Cloudspun premium-brushed material provides racers with the softest training gear on the market, as the Thermoadapt moisture-wicking technology cools you down when you are hot and deactivates once cooling is complete, optimising comfort and performance.

There are also exciting updates for Puma’s HYROX footwear, with the Deviate Nitro 3 and Deviate Nitro Elite 3 receiving a vibrant colour refresh guaranteed to standout on race day.

The Deviate Nitro Elite 3 is the shoe of choice for Puma’s elite HYROX athletes. According to Puma, the shoe is optimised to be lightweight and built for speed. The ultimate race day runner features Puma’s innovative Nitrofoam Elite for best-in-class responsiveness and energy return, while strategically placed Pumagrip ensures unrivalled traction through exercises, with a specially engineered PwrPlate makes racing feel effortless.

Infused with Puma’s unique Nitrofoam and a less aggressive PwrPlate than its Elite counterpart, Deviate Nitro 3 is your reliable and responsive racer that features more of Puma’s famous Pumagrip, ensuring you stay on your feet from start to finish.

Erin Longin, Vice President Run/Train at Puma, said: “The ultimate fitness race requires the ultimate apparel and footwear, and our latest Puma x HYROX collection delivers. Every piece has been meticulously designed and curated for HYROX athletes, ensuring they excel in every rep, at every station, right to the finish line.”

“Puma has been a key partner in HYROX’s growth,” said Moritz Fürste, co-founder of HYROX. “Our shared ambition is to shape the future of fitness racing — making it more accessible, exciting, and performance-driven for athletes at every level. Together, we’re pushing the boundaries in training gear innovation, ensuring that both elite competitors and everyday participants benefit from the same high standards in apparel and footwear.”

The Deviate Nitro 3 and Deviate Nitro Elite 3 from the new collection will drop exclusively at the HYROX World Championships Chicago from 11 June. The full collection will launch globally on 19 June, available to purchase at HYROX events, on HYROX World, on Puma.com, in Puma flagship stores and in selected retailers.