Dagga Boy, Premium African Sipping Rum Launches In SA

Rum is on the rise! As the demand for the classic dark spirit continues to grow, South Africans are being treated to all sorts of new premium rum varieties to sip and sample. New on the shelf this month from Fusion Distillery is premium sipping rum – Dagga Boy (pronounced da-gah) – a triple-distilled oak-aged dark rum in 750ml bottles at 45% ABV.

Manufactured in South Africa from a blend of organic molasses sourced from African soil, Dagga Boy rum has no additives, colours, preservatives or sweeteners. It is hand-made in craft-sized and collectable batches by master distillers with a 20-year heritage.

Dagga Boy speaks to the mantra; “in a world where everyone is asking you to follow them, stray from the herd”

The name “Dagga Boy” is taken from the famous African buffalo bachelor mud boys. Their loner, no – quarter – given – lifestyle inspired a moniker that denotes the freedom of living life on your terms (even if you are, at times, a bit grumpy!) ​Notoriously obstinate and solitary, African buffalo bulls are never too far from the muddy shallows of their local watering hole. Elder buffalo males – dagga boys – are the most cantankerous of the lot. Grumpy, unpredictable and with unforgiving temperaments, these are the gents that earned buffalos their deserved spot in the Big Five.

Dagga Boy rum is also a benefactor to Down 2 The Wire –  an organisation aimed at creating awareness around poaching and specifically the inhumane act of snaring. Once removed by anti-poaching units, snares serve no other purpose. However, the team at Down 2 The Wire rework them into uniquely handcrafted bangles as a symbol of life. Funds raised are dispersed to a select group of wildlife veterinarians who have dedicated their lives to making a difference within wildlife conservation, covering costs of treatment and animal rehabilitation.

Dagga Boy is matured in African premium red wine oak wood infusing a delicious, rounded & bold taste with hints of sweet, woody vanilla, smokey caramel, and a hint of citrus peel before finishing with a rich roasted cocoa and a kiss of spicy Seville orange on the palate. The rum is best sipped neat over ice or served in a signature cocktail.

Dagga Boy premium sipping rum shaken with fresh lime juice, housemade sugar syrup and a touch of red chilli flakes. Charged with authentic ginger beer and garnished with fresh mint and a lime twist.

Dagga Boy rum retails at a recommended retail price of R499.