While most big breweries in the world are embracing the craft beer explosion, US beer giant Budweiser is taking the alternate route and has fired a jab at the microbrewery industry and its clientele.
In the brand new ad which aired during the Super Bowl, Budweiser essentially discards the craft beer phenomenon and some of its notable features, and rather punts its straight-down-the-line attitude towards beer, brewing and drinking.
MenStuff asked South African craft beer festival organisers SA on Tap about their and local brewers thoughts on the ad. Their response is below:
@MenStuffZA haven’t heard yet, they too busy brewing the hard way – with passion, you know how it goes.
— SAonTAP (@SAonTAP) February 2, 2015
Well, there we go.
Check out the ad below and let us know what you think: