Hyperice’s Deon van Wyk Chats Sports Recovery Technology & Wellness

Global high-performance wellness brand, Hyperice, is well known for its range of tech-driven sports recovery and performance products. Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance and workplace wellness on a global scale.

The Hyperice range is designed to help to relieve tension, unlock sore muscles, and prime your body and mind to be at their best, so you can always find the simple fun in ‘doing what you love. More.” The brand’s mission is simple – to help anyone and everyone to move better, live better and be better. Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, the Hyperice range of products offer a wellness solution to suit your needs.

Founded in 2011, the brand’s innovative products have been used by some of the world’s best athletes, including four-time Grand Slam champion Naomi Osaka. And, as a former sportsman himself, Hyperice Business Developer Deon van Wyk plays an important role in the brand’s growth and success and has applied years of experience into his daily work ethic and aims to make the brand the number one recovery technology and wellness tech brand in South Africa as well as the Middle East.

Menstuff caught up with Deon van Wyk to chat about the growth and development of the brand, and more.

MS: What initially drew you to this wellness brand?

DvW: The drive, the energy, the excitement and most of all the “family” even though everyone is spread globally throughout the world, as well as the passion for people’s wellbeing that we live by in the business.

MS: Any tips on the use of vibration, percussion and thermal technology?

DvW: The faster you can get back to training after the last session the better you will get; all our products enhance the blood flow and circulation in the muscles and assist in the onset of delayed muscle stiffness. Therefore, you can be back and on top of your game sooner than before.

MS: What do you believe you bring to the team in terms of knowledge and possible brand growth?

DvW: As an avid sportsman myself I have gained knowledge over the last 10 years of the importance of recovery routines in day-to-day training. This has enabled me to educate others on the importance of recovery, especially when engaging with clients, customers and most of all the professional sports people out there.

MS: Let’s talk products – which Hyperice product do you use the most and why?

DvW: The Normatec Compression Boots and Hypervolt 2 Percussion gun – I am an avid runner, cyclist and general sporty person and these help me recover faster after exercise which enables me to be refreshed and productive the following day.

MS: Describe your perfect customer at Hyperice?

DvW: Any consumer interested in their own health and wellness, from the couch surfer to the pro surfer and anyone in between.

MS: Lastly, why should people go out and buy Hyperice products?

DvW: At Hyperice we believe in assisting people to move and live better, we have a product for everyone to achieve this and see results in a short space of time to the benefit of their own health and wellbeing.

South Africans can purchase Hyperice products on Takealot, Gear4U, EveryShop, ebucks, and Momentum Multiply.