Fujifilm’s X Half is a Shot of Nostalgia with Modern Magic [Review]

Despite the somewhat strange name, Fujifilm’s latest instant camera is a unique, capable, and retro-inspired camera that delivers on its promises without breaking the bank.

The whole ‘shtick’ of the X Half is to be a compact camera that features the charm and prestige of analogue photography, while obviously using Fujifilm’s stellar technology.

Fujifilm has done a stellar job of making the look, feel, and operation of the X Half a nostalgic experience, even down to the UI, which uses the classic green and white film aesthetic when selecting different modes or settings.

Apart from its retro rangefinder looks, the X Half compact camera includes a few more physical features such as a frame advance lever and optical viewfinder, plus digital ones, including Film Camera Mode.

However, the most unique feature (ironically) is that the X Half opts for 3:4 vertical framing, giving you a lot more real estate to play around with. Further contributing to the analogue appeal of the X half is the digital effects available to alter the appearance of the photos. Not only are 13 of Fujifilm’s Film Simulations included (which can be viewed and changed on the sub LCD at the back of the camera), but also 19 shooting filters, including Light Leek, Double Ex. and Miniature. These filters allow for diverse shooting expressions tailored to subjects and scenes. Grain Effect can also be adjusted, reproducing the unique graininess of film photos.

And in terms of build quality, the X Half also comes in a light package, with a 240g body. It also features a fixed 10.8mm F2.8 Fujinon prime lens, with the ability to adjust both the focus and aperture. Inside the X Half is a 1-inch (13.3mm x 8.8mm) sensor with a primary colour filter, allowing for a resolution of 17.74 million pixels.

The Fujifilm X Half is priced at R14,999.