Adidas Reinvents the Copas for a New Generation

Adidas Copa 90 Primeknit

Adidas launches 70th Anniversary Copas with a twist!

Fusing classic, iconic models with new tech is a massive trend in most consumer industries right now, and none more so than in the athletic and sport apparel markets. Football fans will be well aware of the historic presence of Adidas’ Copa football boots, and they’re making a revamped comeback for the German brands’ 70th anniversary.

Many companies are tempted to re-release classics in precisely the same guise they originally appeared in, but these Copas are receiving some high-tech upgrades over the traditional model from way back when.

Although the silhouette evokes most elements one associates with the Copa – the long, broad tongue, monochrome black and white colour scheme, and gold branding accents – it’s very clear this is something quite different when you look at the upper.

That’s because Adidas chose to dispense with the classic leather upper the Copa is known for, and instead they use their modern Primeknit material. Generally, shoe uppers are stitched together using several pieces, but Primeknit uppers are digitally woven in one single piece – which means it still maintains a worthwhile level of durability and flexibility, while also benefitting from a significant weight decrease.

The Copa 70 will come in a firm ground pitch version, as well as indoor sneaker versions. Paulo Dybala, Juventus’s Argentine forward will be putting these through their paces when he slips them on for games, so it’s clear this limited edition is supposed to be played in, not just kept somewhere on a shelf looking nice.

Pricing info hasn’t been released for South Africa yet, but it should be available shortly – for comparison the boot will be retailing Stateside for $250 (around R3,500) and the sneakers for $150 (around R2,100).

Are these Copas worthy successors to the classic original? Let us know!

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