More and more South Africans are committing themselves to healthier lifestyles and reducing their alcohol intake in general as the popularity of health trends continue to rise. To complement more healthful lifestyles across the globe, Scottish craft brewer Innis & Gunn has brewed the first detoxing beer of its kind. Say hello to alcohol-free, Innis & None.
Innis & None, a 0.0% ABV pale ale, contains Vitamin C and ginseng, ingredients known to boost the immune system and improve energy levels, as well as guarana which is known to aid weight loss and enhance athletic performance – all of which can help lead to a healthier mind and body.
Dougal Gunn Sharp, founder and master brewer at Innis & Gunn commented: “The versatility of beer excites me as a brewer. Great beer does not necessarily have to contain alcohol. We approached brewing Innis & None, as we do with any of our beers, using quality ingredients to produce a bold flavoursome taste. Taking the alcohol content down to zero is part of our belief that beer is for everyone, even those who don’t or can’t consume alcohol. I believe this pale ale stands up to the best of them. With the added Vitamin C and ginseng, you’re now also getting a boost to the immune system for the New Year.”
Innis & None has been brewed using a unique blend of hops including Columbus, Tomahawk, Zeus, Magnum, Hercules and Apollo to create a zesty pale ale with big hop bitterness, resulting in all the flavour of a refreshing pale ale, but without the alcohol. This means that not only will Innis and None drinkers experience all the incomparable health benefits, but still be able to enjoy the rich, signature full-mouthed, big-characteristics that Innis and Gunn beers are renowned for.
Innis & None will be available in 330ml cans across the country in all good quality liquor and craft beers stores.