Beverages

Nespresso Launches New Fair Trade Coffee Capsules in SA

Nespresso AMAHA awe UGANDA coffee launches in South Africa.

We all enjoy a strong cup of Joe, especially during these trying times when caffeine is the one vice many of us have left to enjoy thanks to strict lockdown regulations. But, while coffee might be your own saving grace for taking the edge off, have you ever stopped to think about where your cup of coffee comes from?

Your coffee has taken quite the journey before arriving at the shelves of your local grocery shop. From the hands who picked the coffee beans and roasted them, to those behind the brand who package it and get it ready for consumption, there’s a lot that goes into making your daily cup of Joe. Through its Reviving Origins program Nespresso hopes to answer these questions for consumers and shine a light on those who work tirelessly at the source of origin to bring the world the best quality coffee to enjoy.

Launched in 2019, the Reviving Origins programme aims to restore coffee production in regions where it is under threat. Following a successful launch, Nespresso has now introduced a new Ugandan coffee through the Reviving Origins programme. For those who love to explore new flavours of coffee, Amaha awe Uganda, ‘Hope of Uganda’, is a seasonal coffee from the Rwenzori Mountains of Uganda.

This single-origin coffee carries rare sandalwood notes and elegant florals with medium acidity and body. An intensity 8 espresso, Amaha awe Uganda grows in a unique terroir, where shade and nutrients provided by banana trees create a true Arabica dreamland. In a Latte Macchiato, the biscuit and discrete fruity notes come alive in a balanced and sweet cup.

In Uganda, climate change, poor farming practices and economic hardship has meant that the production of high-quality coffee has been a challenge over recent years. As part of the Reviving Origins program and in partnership with Agri Evolve, a young agribusiness dedicated to improving farmer productivity, Nespresso is working with more than 2,000 farmers, providing training and expertise to improve coffee quality and productivity in addition to establishing sustainable farming practices.

Guillaume Le Cunff, CEO of Nespresso said: “Coffee is the lifeblood of entire communities across the globe. In many regions, coffee farming is threatened for reasons such as climate change, conflict and a shifting global economy. Through the Reviving Origins program, Nespresso provides support to struggling coffee farming areas and helps breathe new life into local economies and, most importantly, communities in these regions.”

The Nespresso AMAHA awe UGANDA coffee is now available in 31 countries, including South Africa at R121 for a sleeve of 10 coffee capsules.

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