Being a toy brand today is tough. Forget TV and the great outdoors, these days, toys have to compete with smartphones, tablets, YouTube, and Minecraft. But thanks to a series of blockbuster movies, themed video games, and a TV series, Lego has managed to stay top of mind with modern kids. If your children (or you!) love Lego then you’ll be thrilled to hear that Africa’s first Lego Certified store is coming to Johannesburg this July!
Following an exclusive deal with the official Lego Group, The Yellow Brick Co. is gearing up to become your go-to spot for all things Lego. Located in Sandton City, this new store is every kid’s dream come true. The 179m2 store is designed to focus on playfulness and creativity and is aimed at young (and old) Lego fans across Johannesburg. Founded on the basis of construction, fine-motor skills and imagination, this Lego store is sure to be a total hit.
The store is set to open its doors on 28 July 2018 and will boast unique Lego features that are not available in independent retailers as well as the biggest range of Lego you have ever seen. Lego fans will find a huge assortment of products that were not previously available in SA – how exciting! Shoppers can also expect to see personalised in-store experiences for shoppers such augmented reality stations.
Shoppers can find The Yellow Brick Co near the mall’s recently re-vamped cinemas and food court, making it easy fans of all ages can pop in and browse during their day.
Not in Joburg? No problem! The Yellow Brick Co. has announced that the LEGO experience will soon be available virtually too, offering online shoppers in SA an extensive range of awesome products.
For more details visit The Yellow Brick Co. website.