Beverages

BOS Ice Tea Founder Launches New Craft Beer

A brand-new beer has hit the market to bring an interesting blend of European and African flavour.

Striped Horse is a new African craft beer by Grant Rushmere, the founder of BOS Ice Tea and Afro Coffee, along with entrepreneur and ex-game ranger, Charles Bertram.

The aim of the beer, which comes in both a Lager and Pilsner, is to combine “European expertise and African enthusiasm”

The Striped Horse Lager is described as “layered malt complexity combined with perfectly balanced hops to create a textured, yet easy drinking refreshment – the ultimate African thirst-quencher”, while the Pilsner is “the true queen of beers, both elegant and voluptuous. Its complex, hoppy nose, subtle citrus undertones and balanced bitterness on finish, make for the perfect food beer.”

Grant Rushmere is known as a successful entrepreneur, having launched both BOS Ice Tea and Afro Coffee. He sold Afro Coffee to Red Bull GmbH in 2007 and Sir Alex Ferguson became a personal investor in BOS Ice Tea.

Striped Horse beer

3 Comments

3 Comments

  1. James

    April 16, 2015 at 14:44

    Sounds good but they could have just used the Bo’s logo. I really don’t like it when brands create new sub-brands. If it’s made by the people who make Bos ice tea call it Bos craft beer. I think a lot more people would want to try it. If I didn’t know it was made by Bos I would probably try something else.

  2. Frans85

    April 17, 2015 at 16:38

    So there is no story behind it? Just a product created for a specific market? Maybe calling it “craft beer” is not the correct term. Sure it is brewed in small batches, but is made with only business in mind, not passion for the art of brewing. Just my two cents as a craft beer drinker.

    • Jeremy Proome

      April 20, 2015 at 15:32

      The definition of “craft” has shifted a bit with the explosion of the industry in the last couple years. It should be beer made without any mechanical and automated processes (so I agree with you on that aspect), but I guess it’s now become about about the artisanal and flavoured aspect of it.

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