Adidas has unveiled the Ultruaboost 21, a fresh update of the brand’s most successful running line.
Adidas worked closely with the Adidas running community and testers to create the new silhouette, which reimagines the original Ultraboost to deliver a bold new design combined with the latest in performance technology.
The core development in Ultraboost 21 is the redesign of the shoe’s torsion system. The new Adidas LEP (‘Linear Energy Push’) provides a 15% increase in forefoot bending stiffness for a more responsive stride. This works alongside adidas’ proprietary midsole Boost technology, which packs in 6% more Boost through an exaggerated heel curve, providing runners with incredible energy return and comfort in every step.
The adidas Ultraboost 21 features:
- Optimised Boost – 6% more Boost capsules than Ultraboost 20 to provide runners with the perfect mix of support and comfort.
- Adidas LEP – newly redesigned ‘Linear Energy Push’ torsion system with stiffer, reinforced material in the midsole to provide runners with less flex in the forefoot and increased responsiveness.
- Primeknit+ – a more precise knit designed and forged for incredible support and enhanced movement, combining pure comfort with lightweight performance.
- Sustainable Support – Upper made with Primeblue, a high-performance recycled material containing at least 50% Parley Ocean Plastic, reinforcing the adidas 2015 brand commitment to sustainability.
Adidas has always believed that through sport, it has the power to transform lives and Ultraboost 21 embodies its commitment to bring energy to people to drive positive change and self-betterment. Arriving at a time when cities around the world have been heavily disrupted by the coronavirus pandemic, running has continued to be a constant that has kept cities and communities moving.
A global study commissioned by adidas highlights the power of running to aid positive transformation and improved physical and mental wellbeing in communities. Runners are 20% more likely to experience increased energy levels than non-runners; while over 40% of respondents who increased their running frequency, said they had developed a more positive outlook on life.
The adidas Ultraboost 21 will be available in a vibrant white and fluorescent yellow colourway on Adidas.co.za and in Adidas concept stores from 28 January at the retail price of R3,599 with further limited-edition drops to follow in February 2021.