Batman, Harry Potter, and Star Wars have all had their opportunity to become Lego sets, but no its time for one of the most iconic video game characters of all time to have his blocky-time in the sun.
That’s right, the moustachioed Italian plumber, Super Mario, is getting his own Lego release, which takes more of an interactive approach to the tried-and-tested Lego formula.
You can build your own Mario-inspired Lego levels with a whole set of new bricks, and use Mario to jump and work his way through the creations in order to collect coins.
“We are very excited to bring Mario into the physical world through interactive and social Lego play”, said Julia Goldin, Chief Marketing Officer, EVP of the Lego Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, Lego Super Mario is a highly social, interactive and collaborative experience for kids.”
“I have always liked Lego products and how they help children use their imagination to play”, said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
Lego Super Mario will launch later this year, and more information will be made available in the future.