Ubisoft Toronto’s former managing director, Jade Raymond, is quite the commodity in the gaming world.
She is credited with playing a massive role in the vision of Assassin’s Creed 1 and 2, as well as Watch Dogs, and now the video game executive has joined EA as the head of a new development studio called ‘Motive Studios’.
Motive Studios will help collaborate with BioWare on the upcoming Mass Effect: Andromeda and the yet-to-be-announced Star Wars title currently in development at Visceral Games, which is also being worked on by Amy Hennig (of Uncharted fame).
In addition to opening Motive, Raymond says that she will also “oversee the Visceral studio in California“.
“I’m a huge fan of the games that have come out of Visceral and I feel honoured to be working with such a talented team led by studio GM Scott Probst,” she said. “I’ve also known Amy [Hennig] for years and have admired her work on the Uncharted games! I’m thrilled that the first big project that we will work on in Montreal will have Amy as Creative Director. An opportunity to work with her and the Visceral team, and to play in the Star Wars universe, is once-in-a-lifetime stuff.”
In announcing Motive, Raymond wrote that after 20 years working in the industry she is as excited today about the potential of video games as she was on her first day in the industry.
“I cannot think of a more exciting time to be a part of EA than right now,” Raymond adds. “In the first conversations I had with [EA Games EVP] Patrick Söderlund, we talked about the games we love and the opportunities we saw for the future. We talked about how EA wants to deliver more innovative experiences and more of what players are asking for. It’s energizing to see EA today bringing more passion than ever to the games they make, and passion to getting it right for players.”
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