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Streaming Movies the Same Day they Release in Cinemas to Become a Reality

Screening Room

Studios, exhibitors consider revolutionary plan for day-and-date movies at home.

Streaming services like Netflix are changing the way in which people consume digital entertainment, particularly that of TV shows. However, the wait for cinema movies to make their jump to VOD services is the one thing that keeps people filling up theatres with every big release; but that could be a thing of the past.

According to Variety, Napster co-founder and former Facebook president Sean Parker is working on a revolutionary new streaming service called The Screening Room, that will grant subscribers access to films the same day that they release in cinemas.

This is said to be possible due to a new anti-piracy technology which will be implemented in The Screening Room’s service.

Individuals briefed on the plan said Screening Room would charge about $150 (around R2,300) for access to the set-top box that transmits the movies and charge $50 (around R760) per view. Consumers will have a 48-hour window to view the film. The $50 streaming fee will also grant users two “free” physical tickets to see the movie at any cinema.

Studios and exhibitors are reportedly in on the idea and deals are being finalised as to how exactly it will all work.

There’s no denying it’s pricy (especially from a South African point of view), but this could be a game-changer.

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