HTC has decided to enter the action-cam game by unveiling the HTC RE – a water-proof, wide-angle HD camera.
The RE features a 16MP camera and is capable of shooting in 1080p “full high-definition” video at normal speed, and 720p in slow motion.
The cylindrical design includes a sensor that automatically turns the device on when it is picked up, and only two button controls to control the functions.
A tap of its shutter button, at its base, takes a photo, while a longer press starts a video recording. A switch on its side allows users to change the video mode between real speed, slow motion and time lapse.
“We are taking you out from behind the viewfinder and putting you back where you belong, at the heart of the action,” said the company.
An HTC app also lets wirelessly connected smartphones and tablets stream the footage live and play it back later.
The device is priced at $199 (around R2,190).