Dipping one’s toes into the world of e-commerce as a small business might seem like a daunting task. But, with an ever increasing amount of customers preferring digital interaction, eventually it’s going to be almost mandatory for every product-oriented company to have an e-commerce platform to ensure their survival. Luckily, the upsides to investing in an e-commerce solution are numerous, and we’re going to have a look at some of the biggest benefits of online business platforms.
Simply put, an online store or online presence for your company increases the amount of eyes that see your products. The larger the number of potential leads you can generate with an online store, the larger the number of shoppers you can convert into customers of yours. In terms of raw numbers, e-commerce outperforms physical options because you’re suddenly reachable to everyone with an internet connection versus geographic proximity.
New shoppers prefer digital shopping
According to data compiled by Big Commerce Blog, 67% of millennials and 56% of Generation X-ers prefer digital shopping to the brick-and-mortar variety. As more and more millennials reach the age of majority and spend their own money, the more that number is likely to grow. Having an online outpost for your company in order for this growing demographic to reach increases the likelihood that a large segment of your potential customers can find you, and will be encouraged to use your service or buy your product.
E-commerce allows you to tap into affiliate marketing
You’ve probably seen many social media influencers punting products with an affiliate code – a form of marketing uniquely available on online platforms. Conventional marketing is still relevant and will prove to be valuable, but embracing the options that online marketing offers like affiliate marketing will be a fantastic supplement.
You can tap into existing marketplaces
E-commerce isn’t all that new, and existing players have already established popular and well-known marketplaces of their own that independent companies or individuals can join, as well. Depending on what you sell, examples like Amazon or Etsy give you the opportunity to put a product onto their marketplace, where there’s already a mass of traffic that exists. Leveraging their existing infrastructure and presence could accelerate growth for your company at an enormous rate.
Automation saves time
Whether it’s scheduling clients in a diary or processing payments, automated processes or an online function that can manage those tasks for you will end up saving a lot of time and effort, which converts into money in the grand scheme of things. Many essential and daily commercial tasks can be sped up significantly with the correct online tool, which will ultimately shave costs down for your company and end up meaning more profit at the end of the day.
If you’d like to look into getting your company more exposure and incorporate digital platforms into your product delivery, the team over at My Online Presence specialises in helping companies expand their online scope. Get in touch with them and let them help you take your business to the next level!