Google has been deep in their bunker, working on something big. No, it’s not a robotic dinosaur or a toaster that doesn’t burn bread, but rather a brand-spanking-new smartphone, the Pixel. Essentially bringing an end to Google’s impressive Nexus line, the Pixel marks a new era for the tech giant’s entry into the competitive smartphone market.
What is it?
The Google Pixel sports a first for Google’s smaller smartphone – a full glass and metal body – along with a 5-inch full HD display, Snapdragon 821 processor, 4GB of RAM, 12MP rear camera (the “highest rated smartphone camera ever”, apparently), fingerprint scanner and 8MP front snapper. The device also comes pre-installed with Android Nougat. But the thing is, it hasn’t inherited its predecessor’s price point, with the new Pixel sporting a decidedly more premium tag.
How much does it cost?
It comes in two variants, 32GB and 128GB, with the smaller storage option costing you a lofty $649 (around R8,930). Meanwhile the Google Pixel price for the 128GB model is a staggering $749 (around R10.305), pitching it against the likes of the iPhone 7, Huawei P9, HTC 10 and Samsung Galaxy S7.
What makes it so special?
There is a silver lining to the high prince-point though, as Google now offers free unlimited cloud storage of all your photos and videos – at their full resolution – which means you don’t need to worry about them taking up vital space on your phone.
One of the other big features for the Pixel is the inclusion of Google Assistant. Only the Pixel and Pixel XL currently have the firm’s new-look helper on board, which aims to give you your very own personal Google in your pocket. It’ll continually learn what you like, where you go and what you need, to provide you with useful answers to even more commands than previous incarnations of the technology.
Triggered by saying the ‘hot word’ (which is “Okay Google” by default) or long pressing the home button, Assistant can understand complex commands, is contextually aware to what you’re viewing on screen and where you are in the world, and can follow the flow of a conversation with you.
You can pick the Google Pixel up in three colours: Quite Black, Very Silver and Really Blue – an obvious stab at Apple after the iPhone 7 arrived in ‘Black’ and ‘Jet Black’.
The Pixel is looking to be a serious contender amongst the flagship devices from all respective manufacturers, but it’ll have to deliver on its potential given its hefty price-point.
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