In arguably the boldest attempt to get Google Glass into the mainstream, Google has announced that it is partnering up with Luxottica Group to bolster the design and distribution of the high-tech eyewear.
The Luxottica Group is the owner of Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli, and Arnetteto, among other brands.
“Luxottica understands how to build, distribute, and sell great products that their clients and consumers love — something we care deeply about at Glass, too,” the announcement said on the Google+ Page for the product. “They’ll bring design and manufacturing expertise to the mix, and, together, we’ll bring even more Glass style choices to our Explorers. In addition, Luxottica’s retail and wholesale distribution channels will serve us well when we make Glass available to more people down the road.”
Google says that you shouldn’t expect Google Glass on your favorite Oakleys right away, but that the announcement “marks the start of a new chapter in Glass’s design.”