Quality over quantity is fast becoming a trend swooping the fashion scene in South Africa, and Stuart and Makeeda Swan are a couple that embody the rise of the “slow fashion” movement with their hand-crafted watch brand Bettél.
As newlyweds, they decided to take great leap of faith and venture into the realm of entrepreneurship, hoping to spread their message of crafted creativity. After a pilgrimage to Indonesia, the young couple brought back from their adventures a fresh outlook on life and instead of joining the rat-race they decided to create a business that revolves around the core concepts of harmony, sustainability and quality. Their own love story has turned into a budding brand that is a great one to share at this time of year as Valentine’s Day looms over our shoulders.
Being true Capetonians, they appreciate balance in their personal and professional lives and after a hard day’s work they can be found surfing using surfboards made by Stuart himself. Their lifestyle is reflected in the watches, mixing high quality stainless steel, carbon fibre and natural wood into an accessory that is suitable for any occasion.
Bettél watches are not only environmentally responsible but have the added bonus of style. The men’s pieces are a mix of organic lines and industrial details, with sturdy leather straps creating an authentic accessory appropriate for the office or a night out with the boys. Stuart, an engineer by day, has developed a durable product, tried and tested. This precision hand-crafted technology is balanced by the interchangeable straps for the more fashion conscious consumers.
The ladies watches are simple, staying true to the natural materials that speak for themselves. The smooth leather and wooden texture combination is comparable to that of the Swan’s themselves, representing their own harmony.
These watches may just save a few of you from dog-box status if you have yet to find that perfect Valentine’s Day gift. After all, what better gift to give someone than time!
Check out their website www.Bettel.co.za to customise or purchase. Otherwise swing by the The Old Biscuit Mill on Saturdays to say “howzit” and tell them I sent you!