Business

4 Key Things Customers Want When Visiting Your Website

Website UI

Make the user-journey on your company website one to remember!

Building a website is one thing, but building it to cater for your prospective users is another factor that many new business owners tend to overlook. To ensure that your spiffy new website is best suited for customers, or perhaps you haven’t started yet and just brainstorming your site, here are 4 things to keep in mind when putting together your online business.

Simple UI

Exotic websites with floating buttons and elaborate animations might be eye-catching from a branding perspective, but in reality, they’re often not very practical. Stick with a classic and predictable user-interface (don’t assume everyone is super tech-savvy), while utilising tools that make you UX easier. Allowing someone to log in with social media, for example, is a good use of these tools; but having a website which is basically an interactive video, as another example, is not.

Clarity

While it’s all good and well to fill your website with tons of text and information to tell your entire story of your business or personal offering, less is more when it comes to the online space. Of course, you need to convey what your business is about, but do so in a clear and concise way. Stumbling onto a website and not really understanding what the business does, or being overwhelmed by a wall of text can be a deal-breaker.

Easy check-out or call-to-action process

While it’s great to get a lot of traffic onto your website, getting people to engage and take the next step on your website is the ultimate goal. If you’re promoting a service, provide users with the information they need (as in point no. 2), and get the users to get in touch with you as soon as possible, because you want to avoid sending them from page to page without an end in sight. Make sure you have a clear call-to-action button, and get the visitors in front of it.

Additionally, if you’re selling a product, make sure to have a simple ‘find, buy, and checkout’ process, which limits the complications and forms needed to be filled out.

Minimal loading time.

People these days are a little impatient, and to a degree, rightfully so. If something is taking a long time, it’s likely that there’s an alternative that’ll do it quicker. This is true for websites, as while your business or product may be unique, people will be deterred by a website taking a long time to load, or not loading at all. Keeping your load-times down to a minimum, and ensuring that your website is able to be pulled up on any mobile device with ease is key to capturing the attention (and business) or prospective visitors.

Using Digitise, South Africa’s very-own drag-and-drop web builder, CRM system, and marketing tool (which is delivered all in one package), you can create your own website with ease.

Once you’ve got your domain name and URL set-up (which you can do all on the Digitise platform), you can then begin building your website immediately. Adding widgets, banners, social media integration, or any other custom elements is incredibly easy thanks to a fly-out menu and drag-and-drop system that all works in real-time. No waiting or long load-times – you can check out your site as you work on it.

It’s even mobile optimised, so your creation will be automatically responsive and adaptable to be viewed on mobile devices, which makes up a large percentage of web traffic – so this is a massive win and helps you having to create a specific secondary mobile site or app.

There are also a host of pre-designed templates that you can choose to use, speeding up your development process and giving you an SEO-optimised layout from the get-go.

How much does it cost?

The team behind Digitise is aware that start-ups need flexibility, so when it comes to costs, there are no contracts or long-term commitments; and there are flexible pricing packages so that you can find the best option for you and your business.

The benefit of using the Digitise platform is that from the front-end of the webpage to the CRM and marketing tools in the background, your entire online toolbox is with the same provider, making the transition in the digital space a hassle-free one rather than a painstaking process of vendor selection and hunting down the right service providers.

Why not sign-up and get cracking on your business now? Check out Digitise here.

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