The youth have always been at the forefront of South Africa’s defining moments, and with Youth Day giving the country a chance to remember the sacrifice and change they brought about in 1976, local brand Samson put together an awesome campaign to give a nod to the young generation of SA.
To pay tribute to Mbuyisa Makhubu, who carried Hector Pieterson after being shot at the 1976 Soweto Uprising protest, well-known personalities such as Khanyi Mbau and Mbali Nkosi donned the iconic Samson dungarees to not only pay homage to Makhubu and the youth of ’76, but also youth of today who continue to uphold the values of justice, humanity and freedom.
The campaign created quite the buzz on social media, and their pictures were all accompanied by messages to commemorate the past and inspire the youth.
On June 16 1976, Mbuyisa Makhubu carried Hector Pietersen after he was shot during the Soweto Uprising. I commemorate the significance of this day and pay tribute to this unsung hero by wearing a Samson dungaree much like the one he wore 41 years ago. #stronglikesamson #stronglikeyouth #youthday #johannesburg #southafrica
Even Khanyi Mbau got in on the action, posting a personal message to Makhubu and the “class of ’76”.
#Repost @mbaureloaded (@get_repost) ・・・ Chose to spend my youth day in this iconic @samsonafrica dungaree to honor the heroes of 1976. Mbuyisa Makubu was taken a picture in this when he carried Hector.. only for the brand.. #stronglikeyouth #stronglikesamson #youthday!! #💡 A post shared by Samson Africa (@samsonafrica) on
The denim dungaree trend is a staple of what Samson stands for, and are still as prominent today as they were back in ’76.
— Neto (@Kgomotso_Neto) June 16, 2017
“We show respect to the strong youth of South Africa that stood up against the wrong-doings of an unjust system,” said Samson. “We admire their courage; their strength; their sacrifice.”
You can check out more from Samson on their official website. Also remember to follow Samson on Twitter, Facebook, and Instagram!