Ray-Ban Channels Old-School Cool, Remasters Classic Aviator with ‘The General’

Rayban General

Nothing screams cool quite like a pair of classic Aviator sunglasses.

Nothing screams cool quite like a pair of classic Aviator sunglasses. And, when you think Aviators you automatically think of the original creators of cool, Ray-Ban. The bold and unmistakable design was originally created back in 1987 as a tribute to the pioneering spirit of General Douglas Macarthur, and now Ray-Ban is taking a little inspiration from old school style and mixing it with a little bit of modern flair to bring us a new, remastered aviator look in the new Ray-Ban ‘The General’ Aviators. 

Ray-Ban’s new offering, The General is the ultimate celebration of the iconoclastic spirit of Ray-Ban. Today’s design is slightly reinterpreted, staying true to the Aviator spirit yet with more squared lenses and a bold upper bar. We love these sunnies for their durable and tough look – put them on and you’ll instantly feel like the boss you were born to be.

Rayban The General

The classically cool look is perfectly fitted to most faces and comes in 8 different frame colours and lens finishes. Choose from options like gold frames with light blue gradient lenses, silver frames with copper gradient flash lenses, bronze-copper frames with pink/brown gradient lenses, black frames with silver gradient flash lenses, and so much more.


Ray-Ban’s The General is now available at stockists around South Africa including Sunglass Hut

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