Sneaker collaborations are busy dropping thick and fast, with a lot of collabs happening not just between fashion and footwear companies, but also incorporating tech or entertainment giants as well.
Puma has a laundry list of big names that they’ve co-produced footwear and fashion with over the last couple of years, and their team-up with Sega will make old school video game nerds and sneaker-heads quite happy.
The silhouette is an updated running sneaker carrying Puma’s RS name, the RS (Running System) being a moniker that sneaker enthusiasts from the 80s will remember, and it’s enjoying a colourful resurgence courtesy of SEGA’s Sonic and Dr. Eggman theme for the two models.
The Sonic colourway evokes a lot of colour cues from the anthropomorphic speedster, most notably the block of fuzzy blue for the main section of the upper, along with hits of yellow, white and red accents through the midsole, as well as a little green at the heel, referencing the grass that fills so many Sonic games’ screens.
Sonic’s nemesis has his red coat as the standout feature of his appearance, mirrored in the shiny red upper of this RS-0, and also incorporating hits of black and yellow at the heel, with solid grey for the midsole.
These will be available at selected Puma stores as well as at Shelf Life, both priced at R2,999. What do you think of this collaboration, is it a hit or a miss?