Fashion

Puma & Jack Parow Launch Limited Edition Vellies

To celebrate the 10 year anniversary of ‘Cooler as Ekke’, Puma and Parow drop some new kicks!

In an Avengers-like team-up for the ages, Puma and South African rapper Jack Parow have joined forces to release a limited edition pair of veldskoen.

The Puma x Parow Veldskoen are a celebration of the 10 year anniversary of Parow’s hit track, ‘Cooler As Ekke’, which debuted in 2009.

A product with quintessential South African heritage, these vellies are made to last and feature an etched “Jack Parow 10 Years” logo along with a thick rubber sole, stitching details and brown leather uppers with red lace-up fronts.

“Puma has been one of my best friends since the very beginning!” says Jack Parow. “2020 marks 10 years since Cooler As Ekke – which catapulted me into the limelight and became the first Afrikaans song to reach a million hits on YouTube. Puma was there before that, when I was just some weird dude with a snor trying to make people listen to my weird Afrikaans rap songs. They listened, they supported and they have always stuck with me.”

The veldskoen are limited to just 100 pairs, so fans will have to be quick on the draw to get their feet into some. They go on sale for R1,299 on 13 December 2019 from Superbalist, Nolene’s in Robertson and Ritsa in Clanwilliam. The vellies will also be available via Jackparow.co.za from 16 December 2019.

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