Are you worried about the impact your fashion choices have on the planet? You can help lessen the load on the environment by investing in products made from recycled material. Puma is making it even easier for consumers to make conscious buying decisions with a new collection made from recycled plastic. Rooted in social impact and human connection, Puma has co-created a sportswear collection that really makes a difference.
Featuring shoes and apparel made from recycled yarn that is manufactured from plastic bottles collected in the First Mile network, The PUMA x FIRST MILE collection is an environmentally conscious shopper’s dream.
The First Mile is a people-focused network that strengthens micro-economies in Taiwan, Honduras, and Haiti by collecting plastic bottles to create sustainable jobs and reduce pollution. The bottles are then sorted, cleaned, shredded, and turned into yarn, which is later used to create products with purpose that truly empower from the first mile forward.
The Puma and First Mile program has diverted over 40 tonnes of plastic waste from landfills and oceans, just for the products made for 2020. This roughly translates into 1,980,286 plastic bottles being reused! The pieces from this co-branded training collection include from shoes, tees, shorts, pants and jackets and all the apparel is made of at least 83% to even 100% from the more sustainable yarn sourced from First Mile. The collaboration with First Mile is part of PUMA’s commitment to reduce its environmental impact and live up to its code of being “Forever Better”.
“We hope that whoever buys this collection feels good about this purchase, not just in terms of choosing something that uses sustainable material, but knowing that those entrepreneurs in the First Mile are being connected to this product because it’s their material going into it,” said Kelsey Halling, Head of Partnerships at First Mile. “The more we can connect that last mile with the first mile, the easier this sustainable movement will be able to continue.”
Find out more about the people helping to make this collection a reality in the video below:
The first PUMA x FIRST MILE training collection will be available from 2 March 2020 on PUMA.com and at PUMA stores.