They say fashion moves in cycles, and boy, are they right. Nike has announced that it will be reintroducing the classic-look to their latest instalment of the Nike Air Structure, delivering a love-letter throwback to the popular shoe model which saw a huge boom in the 1990s.
The Nike Air Structures were the result of the increasing popularity of running in the 1970s, when athletes’ footwear needs evolved and diversified. These realities paired with a greater understanding of over-pronation (the foot rolling inward upon ground strike) led Nike to answer a call for a running shoe with greater stability. Hence, the Nike Air Structure, which debuted in 1991.
The shoe has gone through quite a metamorphosis over the past two decades, but Nike has come full circle (albeit with a modern twist) with the new Nike Air Zoom Structure 20, with Nike calling it the “most-advanced design to date”.
Since its introduction, the Nike Structure line has earned legions of fans ranging from elite athletes — like long-distance champion Galen Rupp, who has worn iterations of the shoe for the past 16 years — to everyday runners to off-duty athletes who are drawn to the silhouette’s distinctive style.
The Nike Air Zoom Structure 20 arrives for men and women on September 29 at Nike.com.