Locally-Made Cycling Socks Take on Adidas, Nike

SA’s very own sock company branches out into sports gear.

Cycling is pretty big in SA. Our country is practically one giant landscape postcard begging to be gawked at, and the best way to do that is on two wheels. But you’ve got to have the right gear when heading our on your bicycle for a morning ride.

Thankfully, there’s some great cycling apparel on the market, but South Africa’s very-own Sexy Socks is throwing their socks into the hat as specialised sports items, and any cycling fan should take notice.


Designed with the sport, your performance and of course, style, in mind, Sexy Socks’ new cycling range feature a mesh material over the top of your foot – this is all for the breath-ability factor – which means less clammy feet while riding.

They also feature a toweling under-layer and a double cuff for the support required to master the uphills and single track, while also being thin and streamline with the goal of achieving optimum speed in mind.

And of course, in classic Sexy Socks style, the new range also features some colourful and unique designs, giving you the opportunity to have something different and stand out from the crowd.

The Sexy Socks cycling socks are priced at R149 each and available online.

Check out Sexy Socks’ cycling range here.

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