Adidas Futurecraft Changing up the Sneaker Game this December | MenStuff

Adidas Futurecraft Changing up the Sneaker Game this December

Here’s what you need to know about Adidas’ upcoming sneaker revolution.

Adidas have been at the forefront of the lifestyle sneaker arena for some time now. Their collaborations with Kanye West for his Yeezy sneakers, as well as the development and popularity of their Boost technology, has helped cement their foothold (uuugh) in the athleisure footwear market.

They’ve got quite the game changer on their hands now though, with the impending release of their Adidas Futurecraft 4D Runner. Quite a mouthful, but this runner’s cool-looks are the least impressive thing about it, surprisingly. The focal point of this shoe isn’t actually the shoe, but how it was made.

Adidas have collaborated with a tech company called Carbon, and they’ve designed an innovative way to use liquid substances combined with light and oxygen exposure to develop a new way to ‘print’ objects – in this case, running shoes. From the video footage Adidas have released, it seems as though this technology is specifically being used for the sole, and not the upper, but they may shed more light on that as the process develops. Check out the video below to get an idea of how it works, straight from the professionals who devised it.

So not only is the manufacturing process bordering on what we would usually consider science fiction, but it also means there’s a possibility for unprecedented levels of customisation not only for sneakers, but almost any other object you could think of.

As far as availability for these snazzy sneakers, a limited number will be released in December of this year – but local release or pricing hasn’t been confirmed yet. Don’t worry though, Adidas plans to have about 100,000 of the Futurecraft 4D Runners out and available by 2018. Even if you’re not one of the first to get your hands on some of these, you’ll get a chance not too long from now to get a glance at the future of sneaker fabrication.

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