Lamborghini Urus Screams into the SUV Market

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The Italian manufacturer unleashes its newest off-road entry, the Urus.

We’ve seen a few of the luxury sports car manufacturers make forays into the SUV market before, occasionally to some success, like the Porsche Cayenne, but often also to very lukewarm reception – see the Lamborghini LM002.

That monstrosity from the late 80s and early 90s ended up discouraging Lamborghini from participating in the SUV segment for quite some time, but it seems like they’ve worked up the nerve to try again, and it looks like they’ve learned from their mistakes.

Instead of some misshapen hulk, they’ve opted to move more toward a smaller, more agile design for their new model, the Urus. While it’s billed as a performance SUV, it’s a lot more in keeping with the current trend, with a focus on comfort that have their homes in urban jungles rather than the outdoors.

For the first time in their history, Lamborghini will be implementing a turbo-charged engine, a V8 in this case, as they make the understandable claim that its torque range is better equipped for outdoor driving than their usual V10 or V12 motors. Despite having fewer cylinders, the 4-litre V8 will still produce almost 650HP and almost 630 lb.ft of torque, and features multiple driving modes depending on the terrain it will be navigating.

The aggressively styled SUV will hit showrooms some time next year, and based on reactions, to its debut is likely to be far more appealing than its spiritual predecessor.

What do you think of the Lamborghini Urus? Hit or miss for SUV-lovers? Let us know in the comments below, or on Facebook and Twitter.

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